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BC's
Top 3 Visible Minorities
Tuesday, May 27, 2008
"What
Makes Our "Invisible Majority" Consumers Tick?
2007 marked
the 40th Anniversary of the 1967 Canadian Immigration Act. The
reformed process of immigration, the points-based system, allowed
new immigrants to come and families to reunite. Which of these
ethnic groups should you market to? Which of these would be
interested in your products or services? An overview of the three
largest ethnic groups, cultural characteristics and psychographic
profiles will provide insight into trends and patterns in their
product purchase habits. Register
Today!
You will
learn:
- Which
ethnic communities in BC are growing the fastest
- Which
ethnic communities have adapted and integrated in the Canadian
Culture
- Their top
5 characteristics that translate into business and marketing
opportunities
- What
specific issues these ethnic communities have and what they mean to
your organization
TIME:
6:00 PM
- 6:15 PM Registration
6:15 PM
- 7:30 PM Presentation
7:30 PM - 7:45
PM Question & Answer
7:45 PM - 8:00
PM Networking
WHERE:
Vancouver
Lookout
555 West
Hastings Street, Vancouver, BC
Corner of West
Hastings Street & Seymour Street
Parking is on
Seymour Street between W Hastings St & W Pender
Street
ADMISSION:
$35 / Individual (GST
included)
Appetizers and light
refreshments served
PRESENTING
SPONSOR:
OUR
GENEROUS SPONSORS:
   
How
to Reach Ethnic Markets
TBA
Are ethnic consumers
watching English-language television, listing to English-language
radio, or reading English-language publications? Learn how the
media habits of the Lower Mainland's visible minorities compare
with the mainstream. Learn how values, traditions and beliefs can
impact marketing and advertising strategies and the role culture
plays in the interpretation of messaging. An overview of local
ethnic media and marketing opportunities will be
presented. Register
Today!
You
will learn:
- How Ethnic
Consumer Behaviour is impacted by Culture (Values, Beliefs
& Traditions)
- Demographic
& Psychographic Traits of Different Ethnic
Communities
- Lifestyles
of the Newly Landed Immigrants
- The Pitfalls
of Translating
- Jargons,
Slangs, Innuendos and Symbol Usage
- How Ethnic
Media Compares with Mainstream Media
- Ethnic "Mass
Media", targeted marketing tools and non-traditional marketing
opportunities
TIME:
6:00 PM
- 6:15 PM Registration
6:15 PM
- 7:30 PM Presentation
7:30 PM - 7:45
PM Question & Answer
7:45 PM - 8:00
PM Networking
WHERE:
Vancouver
Lookout
555 West
Hastings Street, Vancouver, BC
Corner of West
Hastings Street & Seymour Street
Parking is on
Seymour Street between West Hastings Street & West Pender
Street
ADMISSION:
$35 / Individuals
(GST Included)
Appetizers and light
refreshments served
PRESENTING
SPONSOR:
OUR
GENEROUS SPONSORS:
Power
of Ethnic Markets
Tuesday,
April, 8, 2008
"Building
a Future"
For the
first time in 75 years, one in five Canadian residents were born
outside the country, as reported in the latest 2006 Statistics
Canada census. Over the past few years, Canada has become the
2nd most ethnically diverse country in the world.
And our foreign-born Canadian population are growing at a rate
that's 4x faster than the Canadian-born population. Find out how
our changing demographic trends affect the way we do
business. This fact-based seminar will show you what ethnic
markets are worth to your bottom line, how to reach these markets
effectively and the do's and don'ts of ethnic marketing. Register
Today!
You will
learn:
- What are
ethnic markets and what is their size?
- Who is
immigrating to Canada now and and they differ from those
immigrating in the 90s or earlier?
- Understanding which
immigration classes are favoured by which ethnic
community
- The
purchasing power of our ethnic communities
- The
geographical breakdown of ethnic communities
- The
product and service categories that fit the needs of differing
ethnic communities
TIME:
6:00 PM - 6:15
PM Registration
6:15 PM
- 7:30 PM Presentation
7:30 PM - 7:45
PM Question & Answer
7:45 PM - 8:00
PM Networking
WHERE:
Bel Art
Gallery at the Canada Export Centre
#100 -
602 West Hastings Street, Vancouver
ADMISSION:
$35 / Individual (GST
included)
Appetizers and light
refreshments served
PRESENTING
SPONSOR:
OUR
GENEROUS SPONSORS:
 
GUEST SPEAKER:
Alisa
Choi Darcy is a dynamic, energizing speaker on the subject of
cultural diversity. According to Statistics Canada,
by 2017 when Canada celebrates its 150th
anniversary, roughly one out of every five people in Canada is
projected to be a member of a visible minority. With an
insightful, humorous attitude, Alisa explores how businesses and
organizations have been, and will continue to be, impacted by this
demographic change.
Alisa
has over 20 years' experience in the marketing and advertising
field and currently is President of Quote EndQuote Cross-Cultural
Strategy Inc., a business and marketing
consultancy that provides holistic, cross-cultural advice and
solutions. She has worked in both advertising agency side as
well as in advertising sales with U.S. and Canadian newspapers,
magazines and broadcast. Most recently, she was Account
Manager with Channel M Television, the first free-over-the-air
mainstream broadcaster in Greater Vancouver to feature programming
in over 20 different languages. There Alisa helped organizations
understand and tap into the purchasing power of Canada’s
multicultural markets. With immigration at the forefront of
Canada's consumer growth, Alisa concentrates in helping clients
increase their revenue potential by expanding their customer
base.
Alisa
entertains and offers insight into the role culture plays as well
as business strategies to overcome cultural barriers. Alisa's
presentations inspire positive change in the way businesses look at
their organizational teams, customer base and their
communities.
For more information about
Alisa Choi Darcy of Quote EndQuote Cross Cultural Strategy Inc., go
to
WHO WOULD
BENEFIT FROM ATTENDING:
Professions: business
people, management, small businesses, decision-makers
Industries: Health care,
service industries, consumer goods marketers, social services,
business-to-business marketers, legal, educators, non-profit
organizations
FOR MORE
INFORMATION:
Please
call us at 778.371.3264 or e-mail info@filipino-canadian.com for
more information.
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