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Filipinos
are more likely to pay attention to advertisement materials when
there is a distinct Filipino element involved - wether it is shown
in Filipino media, written in the Pilipino (or Tagalog) language,
or features Filipino models.
The majority of Filipinos, when shopping, favour companies/brands
which have shown sensitivity to, interest in, and appreciation for
Filipino consumers as a distinct entity. Because of the
predominance of North American products in the Philippines
(especially those from the U.S.), most new Filipino Immigrants have
prior awareness of, and, in many cases, prior loyalty to brands
that they also find here in Canada. The brand awareness and brand
loyalty are either retained or displaced, depending on the degree
of immigrant's exposure to marketing stimulus in their new
environment.
Almost (2/3) two thirds of Filipinos in Canada are foreign-born,
with nearly half having lived here for less than 10 years. A
majority of Filipinos speak a Filipino dialect at home. Tagalog
(Pilipino) is the language most spoken, followed by Ilokano and
Bisaya. Although English is a second language to most Filipinos,
advertising is most effective to them if there's a Filipino aspect
incorporated into the material.
The purchasing power of Filipino Canadians equate to about
7 billion dollars in 2005 according to Statistics Canada.
Filipinos in British Columbia share is close to 2 billion
dollars.
Filipinos
are consumers of products such as long distance phone cards, CDs,
DVDs, video games, automotive and accessories and much much more.
They are also the largest text message service users in the world
with "high tech" interests in cell phones, televisions, and
entertainment units. Filipinos commonly follow the latest trends
and fashions. They are also known to be money conscious, making
them high volume users of services such as money remittance,
financial planning, insurance and real estate services.
Filipinos are proving to be valuable consumers creating vibrant
niche markets in Canada. Isn't it about time you considered the
potential value of that market for your business? The Filipino
Canadian Marketing Group can help you realize that
potential.
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