Filipino Canadian Marketing Group

...helping you access a growing niche market

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Suite #88 - 2nd Floor, 149 Pender Street
Vancouver V6A 1T6
British Columbia
Canada
Tel 778.371.3264
Fax 778.371.8496
Email Us

NICHE MARKET

Filipinos come from the Philippines with an Archipelago of 7,107 islands. There are currently over 100 Ethnic Groups in the Philippines, with over 500 dialects, 78 major languages and 2 National Languages, Tagalog and English. 

We are notably the largest English Speaking Ethnic Group in Canada! 

Filipino Canadians are Canadian citizens or immigrants who are of Filipino ancestry and can trace their roots back to the Philippines. They are typically of South-East Asian Malay descent, with various admixtures of Negrito, Chinese, Indian, Arab, Polynesian bloodlines, with Spanish and other European Heritage. Filipinos have also been greatly influenced by American cultural patterns for almost a century.

The earliest Filipinos that immigrated to Canada were in the late 1960's. These immigrants were mostly single women who primarily worked as nurses, medical doctors, technologists, and secretaries. In the late 1970s and '80s, the gender imbalance substantially decreased, as family reunification became a priority of the Canadian Immigration policy.

The Top 3 Immigrant Classes that Filipinos go through are: Skilled Worker Class, Family Class and Live-In Caregiver Program, according to Immigration Trends 2006 Multiculturalism and Immigration Branch.

77,000 Filipinos immigrated in Canada between the period of 2001 - 2006. 55,760 immigrated between the period of 1981 - 1990 and another 122,015 Filipinos between 1991 - 2001 (That's 66,545 between 1991 - 1995 and 55,470 between 1996 - 2001). 

Filipinos were one of the youngest visible minorities with about 71% of their adult population are aged 15 - 44. There are 308,575 Filipinos in Canada (Statistics Canada 2001 Census). Of that 68,795 (22%) are between 0 - 14 years of age, 44,485 (14%) are between 15 - 24 years of age, 108,895 (35%) are between 25 - 44 years of age, 68,110 (22%) are between 45 - 64 years of age, 10,745 (3.5%) are between 65 - 74 and 7, 545 (2.4%) are 75 years old or over.

Filipinos are known to be well educated and industrious. In fact, according to Statistics Canada, Filipinos are one of the visible minorities most likely to hold a university degree and least likely not to have completed high school than other adults in Canada. Filipinos have been statistically proven more likely to be involved in the labour force than other visible minorities in Canada.

Filipinos are also known to hold certain moral values, and give high respect to their cultures and traditions. They are celebrated to be a very family oriented, friendly, hospitable, religous, adaptable, loyal, and diligent kind of people.