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The
Filipino Canadian Marketing Group helps businesses and
organizations to strategically market their products and services
to a growing niche market, the Filipino Canadian Community in
British Columbia, the third largest visible minority, with a
population of nearly 100,000 potential customers.
SERVICES
INCLUDE
Marketing
Consultation: The
Filipino Canadian Marketing Group thoroughly assesses and evaluates
your projected marketing goals within the context of the Filipino
Canadian market place, enabling us to design, produce, and
implement a specific marketing plan that is personally tailored and
designed, to provide the most effective exposure for your products
and/or services within this particular milieu.
Access
to Advertising: We provide
complete access to advertising in BC’s local Filipino Canadian
newspapers, entertainment magazines, business directories,
television & radio productions, and Internet advertising.
We coordinate all ad placements, and obtain special “choice” ad
positioning in order to obtain maximum visibility. We make
qualified recommendations for the most appropriate advertising
medium choices that will help you achieve optimum media exposure,
and obtain maximum value for your advertising budget.
Access
to Sponsorships: We
are able to provide you with valuable information about local
public concerts and events with unique “sponsorship” potentials, as
well as relevant trade show information that can provide
significant extra exposure for your marketing materials. One
of the most popular events is the Philippine Festival, celebrated
by thousands of Filipino Canadians annually in Vancouver. This
special celebration is a commemoration of Philippine Independence
Day, when we received our freedom from over three centuries of
colonial rule. On this day, we also celebrate the national
character of the Filipino people, which has proudly become known to
the world as the ‘sum of all influences’.
Advertisement
Production & Design: Our
production team has the necessary knowledge and expertise to
provide all necessary advertising design requirements, including
photo shoots, print ad design, “voice over” capabilities, and
television & radio commercial production. We make certain that
your ad contains distinct and compelling Filipino
components. Our ongoing market research confirms that
Filipinos are more likely to pay attention to advertisement
material containing a distinct Filipino element by inclusion in the
Filipino media, being written in the Pilipino (or Tagalog)
language, or featuring Filipino models. We also make sure
that the advertisement produced is consistent with your overall
branding and positioning strategies, and we periodically check your
advertisement to ensure that the information in the ad is currently
up to date.
Interpretation/Translation
Services: We provide
the complete professional translation and interpretation services
that are required to make your ad as appealing and effective as
possible. Although Filipinos are notably the largest English
speaking ethnic community in British Columbia, there are phrases
and terms that are more effectively communicated in the Pilipino
(Tagalog) language. We can also translate your ‘Tag Line’ into
Tagalog, or provide you with a brand new tag line that is
consistent with your overall advertising message.
Marketing
Research: We conduct
a wide range of marketing research that will provide you with a
comprehensive and strategic understanding of Filipino Canadian
culture, values, traditions, consumer patterns, predominant
lifestyles and psychological predisposition. Relevant
and pertinent Information is the key to a good marketing campaign,
and the Filipino Canadian Marketing Group is confident that our
expertise and experience will provide you with significant and
valuable information that will maximize the success of your
advertising campaigns, and will have an effective impact in the
Filipino community.
At
Filipino Canadian Marketing Group, our unique advantage is that our
team of experts is of Filipino descent and our present involvement
within the community provides us with great insights into, and deep
understanding of the Filipino Canadian market. This knowledge
enables us to provide you with the singular access that will give
you the competitive advantage to be successful in reaching this
dynamic growing niche market.
Call us at 778.371.FCMG (3264) for a consultation
today!
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