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The Filipino Canadian
Marketing Group, Inc., established in July 2005, serves businesses
and organizations by strategically promoting their products and
services in key Canadian provinces with high concentration of
Filipino population.
Our
technique is to combined Filipino and non-Filipino marketing
strategies and tactics to efficiently tap into these pockets of
niche markets; as communities can no longer be treated to exercise
pure Filipino culture, neither can they be expected to have
succumbed entirely to the Canadian society.
Filipinos
have learned to adapt and adjust to their new homeland. However,
they tend to keep their core values and traditions intact and we
can expect the same with new immigrants coming mostly from the
Philippines.
Filipinos
are of diverse backgrounds, mirroring the multicultural mosaic of
Canada itself, with Malay, Chinese, Japanese, Indonesian, Spanish,
and American heritage in their bloodlines to name the most common
ones.
Canadian
English mainstream marketing campaigns are not sufficient to reach
this racially and culturally diverse market. There is a need to
develop a strategic understanding of the basic roots of Filipino
culture, values, and traditions, as well as their predominant
lifestyles, consumer patterns and psychological predisposition;
then add on our unique view of Canadian blend!
The
Filipino Canadian Marketing Group will help you acquire that
understanding and device a customized marketing campaign specific
for your company or organization!
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