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Welcome
to the Filipino Canadian Marketing Group!
We are
here to help you access a growing niche market, the 4th largest
Visible Minority in Canada (3rd largest Visible Minority in British
Columbia), the Filipino Canadian
community.
The
Filipino Canadian Marketing Group helps you strategically market
your products and services via traditional and non-traditional
marketing methods. We provide a wide range of Advertising Services
and accesses to local Filipino events.
According
to Statistics Canada Census 2006, Philippines is a major
immigration player, having been placed 3rd in the rank of the 10
leading countries as a source of new immigrant arrivals in Canada
from year 2001 - 2006. China ranks first in contributions with
14% (roughly 155,000) and India ranks second with 11% (roughly
121,000) of total new immigrants between this 2001 -
2006.
77,000
Filipinos, which is 7% of the total number of new immigrants,
arrived in Canada from 2001 - 2006.
Currently,
there are 410,695 Filipinos in Canada. Of that, 319,500 are
permanent residents, as of 2006.
Of the
77,000 Filipinos, 16,460 immigrated to British Columbia.
There are
88,080 Filipinos in British Columbia (both Permanent and
Non-Permanent Residents). In Metro Vancouver, there are 78,890
Filipinos. Of that, 62, 960 are permanent
residents.
According
to the recently released 2006 Census, 52,000 Filipinos speak their
native tongue,Tagalog, at home in British
Columbia.
By 2017,
Canada's 150th Birthday, the Filipino community is projected to
reach 540,000 in population, topping the half million mark! In
British Columbia, the number is expected to grow to roughly 123,000
Filipinos!
Filipinos
are of diverse backgrounds, mirroring the multicultural mosaic of
British Columbia itself, with Malay, Chinese, Japanese, South
Asian, Spanish, Portuguese, and American heritage in their
bloodlines, to name a few.
Canadian English mainstream marketing campaigns are no longer
sufficient to effectively reach this large racially and culturally
diverse group. In order for you to tap into the dynamic
possibilities of this potentially huge market, there is a need to
develop a strategic understanding of the Filipino culture, values,
and traditions, as well as their predominant lifestyles, consumer
patterns and psychological predisposition.
The Filipino Canadian Marketing Group is here to help you acquire
that understanding and to provide you with the valuable information
you need to effectively reach out and access this rapidly expanding
niche market, the Filipino Canadian Community.
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